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Between lotion and day cream, the serum has its place today in a care routine. It can be used from the age of 20 for a complete beauty routine. Discover in this article how to choose your serum according to your skin type.

Why use a face serum?

The serum’s mission is not only to beautify or moisturize the skin. It has a deep action on the skin cells and reinforces the effectiveness of the creams used in your routine, while preparing the epidermis to receive other treatments. To know if you need a serum, simply observe your skin. If you feel that your complexion is dull, tight or has imperfections despite your usual routine, using a serum will most likely be beneficial.

How to use the serum?

The serum should be applied morning and/or evening to clean skin. The gesture is important for the application of a face serum. In general, this care is often conditioned in a bottle equipped with a pipette or a pump to facilitate the dosage. To apply, take a few drops and then warm it between your hands.

Then, apply the treatment starting with the neck and working up to the forehead. The serum and the cream are complementary, which is why it is recommended to use a cream after using the serum. Then apply our Shea Moisturizing Day Cream, enriched with Shea Butter, so that the skin is nourished in depth. Do not wait for the serum to dry completely before applying it.

How to choose a serum?

Each serum has different ingredients and corresponds to different skin problems.

I want to moisturize my skin

A cold wind, a spike in pollution or rainy weather… it only takes a small change in climate or environment for skin to become drier than usual. That’s why Hyaluronic Acid should be a priority. Our Shea Moisturizing Serum is the ideal care to sublimate your skin during the changes of season. Delicately scented with Milk Cream, its light and non-greasy texture deeply moisturizes the skin. This treatment, which combines the benefits of Shea Butter and Hyaluronic Acid, helps you to recover a smooth skin and a luminous complexion.

I want to reduce my brown spots

Serums are particularly good at treating these appearances. Choose serums containing vitamin C, which helps regulate excess melanin. Also opt for serums containing natural ingredients such as fruit, flower or botanical molecules that help reduce hyperpigmentation spots.

I want to look younger!

Sign of age or expression, our wrinkles and fine lines are sometimes a little too present for our taste. It is recommended to use an anti-aging treatment from the age of 30 to prevent the first signs of aging. Thanks to our Shea Anti-Aging Serum, the skin is moisturized and more supple because the benefits of Shea Butter associated with Brown Seaweed Extract will give you a youthful effect to your face.

Discover here the care to use in complement of the serum.

Institut Karité Paris

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