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Dull complexion, blackheads, shine… What if your imperfections are the result of a dirty skin? Find out today how to cleanse it properly.

Why cleanse your skin?

As the first step in our beauty ritual, cleansing is essential to optimize our routine. In fact, once rid of all its impurities, the skin is ready to receive the following treatments. They will penetrate better and thus be much more effective.


Over night, the skin regenerates (for more information see our dedicated article), leaving behind an infinite number of small dead cells. So, in the morning, remember to cleanse your skin to say goodbye to them.

Moreover, dead cells are not your only enemy: sweat, residues of your night cream, dust… So many impurities that block the passage to your morning care.


At the end of the day, cleansing and make-up removal seem to be two much more obvious steps. They allow the skin to be freed from the dirt accumulated throughout the day, but also to remove all traces of pollution linked to our urban lifestyle.

3 steps to a brand new skin

Micellar water

There is nothing like micellar water to cleanse and remove make-up from the face. Formulated from micelles, these small particles will capture the impurities present on the surface of your skin, as well as your make-up, and gently cleanse it.

Opt for our Micellar Water, it will become an essential part of your skincare routine! Its fragrance-free formula, composed of 96% natural ingredients, moisturizes, tones and soothes even the most sensitive skin. Gorged with freshness, the skin is soft and radiant with beauty.

Apply morning and evening to the face, eyes and neck with a cotton pad.


Once or twice a week, perform a Gentle Scrub on your entire face, taking care to avoid the eye contour area.

The exfoliation helps to unclog pores, but also to eliminate dead cells. Cleared of its impurities, your skin is smooth and soft, for an instant burst of radiance!

Purifying radiance mask

For a visibly more beautiful skin, choose a White Clay mask, an active ingredient known for its purifying and remineralizing action. Your complexion will come out purified, for an unequalled clarity.

Twice a week, apply our Shea Radiance Mask! It combines Shea Butter with White Clay to help you regain a radiant and clear skin. Find a purified, radiant and fresh complexion thanks to two key active ingredients.

Apply a thick layer to the face, avoiding the eye and lip contours. Leave it on for a few minutes, then remove with a cotton pad and rinse with warm water.

You now know all the secrets of a perfectly cleansed skin!

Is sebum excess your sworn enemy? To find out how to say goodbye to it, it is this way.

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Credo ✑

This journal belongs to : You

For over 15 years, we are sharing our passion for Shea Butter through our great range of skin care products, trying to make you thrive in the skin you're in. It was time to take a step further and introduce our Journal, a place where we pin genuine tips, beauty routine and inspirations. You will find a glimpse of our colorful and delicate universe, and we hope it will echo your thoughts and beauty concerns. Share back, we want you take part in this community around Shea Butter. Enjoy !

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